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July 15, 2005 - Laguna Niguel, CA -
People type a keyword into a search box at keyword.com, click
'GO', and this launches a web page that the marketer or brand manager has
specified. In its straightforward simplicity, keyword.com Internet Keyword Service takes people from a keyword they saw or heard offline, directly to a content-related web page online - instantly - without any list of results to choose from. You may see or hear the words "enter
the keyword X at keyword.com" in various media and by word
of mouth as brand managers and marketers promote the keyword or phrase
they have registered with keyword.com. According to Rob Cummings, "we recently separated the search from the find functions. With the search function (now provided by Google), and the find function separated by Internet Keyword, Bar Code, and Phone Number, we can offer marketers and brand managers direct-to-content, direct to web page generic keywords that were previously unavailable. This is why, for example, the keyword 'wealth' is now available on our system. This generic keyword availability opens up a world of opportunities for offline to online Internet marketing." keyword.com remains
privately held and owned by its founder, Rob Cummings, who also owns Cummings
Design, a business
consulting, development, marketing, and branding firm that focuses on
improving businesses in all aspects offline and online. For more information visit keyword.com, contact keyword.com or call Rob Cummings direct at 949-249-2519. Return to Press Main
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