A URL ALTERNATIVE
September 12, 1997
By Rob Cummings
What's Next? SuperKeywords?
A SuperKeyword at keyword.com instantly sends people to a specific web page without the URL.
Why would a Site want a SuperKeyword?
To use it in cases where URLs are too difficult to remember, namely by word-of-mouth, over the phone, direct mail, and in radio and television advertising.
SuperKeywords provide Sites with an alternative to the actual
Internet address (the URL).
When entered, if the SuperKeyword is registered at
keyword.com, the user is immediately sent to the web page associated with
Site owners create their own SuperKeyword and register it to any web page they choose. SuperKeyword registration is based on a set of rules developed by keyword.com.
Keyword.com's SuperKeyword rules insure that registered SuperKeywords are relevant to the result and do not conflict with normal searches. For example, a Ford dealer in Encino would need to register 'Ford Dealer Encino' as its SuperKeyword rather than 'Ford' alone. The reason is that 'Ford' alone might be The Ford Motor Company or The Ford Modeling Agency. Keyword.com's primary goal is to deliver relevant results, especially since entering the registered keyword.com SuperKeyword and clicking 'GO' at keyword.com sends users direct to the web page (without a list of results like a search engine).
Superkeywords are free and remain active as long as the registrant adds a small keyword.com mini-banner to the web page the Superkeyword is assigned to and associated with.
Rob Cummings, owner of keyword.com and creator of the concept believes "The Internet needs an alternative way to send people to specific web pages. In some cases, even the URL of the home page may be difficult to spell out and remember."
About web navigation, Rob said "Specific web pages - sub-pages within Sites - seem to be where most users would prefer to go directly to, instead of having to navigate from the home page. These sub-pages are especially difficult to access since they typically contain lots of dots and slashes."
Back to the subject of keyword.com SuperKeywords, Rob "I believe people will quickly tire of having to land on a home page and then click their way in the hopes of finding the page they seek In addition, over the phone it takes far too long to explain to another how to get to a specific page over the phone even if it does have the dots and slashes. The problem is more acute in cases where all pages have the same page name and the only way to tell another is by 'click by click' instruction. SuperKeywords provide a simpler, more memorable alternative which works for all internet users in all browsers worldwide. For the reasons I mentioned, we feel that every web page should have a unique page name - with or without Superkeywords.".
SuperKeywords currently work with all western encoded keyboards in English, French, Spanish, Italian, etc.
The keyword.com SuperKeyword service, free to all internet users, enables anyone with a Site on the internet to choose a name, number or slogan, register it to their own web page, and promote their SuperKeyword any way they wish.
In addition, SuperKeywords don't necessarily have to send users to the main page on a Site and keyword.com would prefer they did not. SuperKeywords can also be registered to send people to sub-pages (those pages with all the dots and slashes}.
This means a site could register a SuperKeyword about a Special Event or Product, for instance, and people entering that SuperKeyword at keyword.com would be sent directly to the Special Event or Product page on the site, bypassing the main page.
If people enter a SuperKeyword that has not yet been registered, keyword.com automatically lets them search all the popular search engines with a single entry.
SuperKeywords can go to the home page of
frames-based Sites but cannot go to sub-pages - and likely will never be
able to. On this subject, Rob commented: "I simply do not understand
the purpose or value of frames-based web Sites. The way these Sites are
designed, the sub-pages do not use a unique and specific URL for each page
which causes every frames-based web page to have exactly the same
Rob went on to say "the only way people can find pages on web Sites where every page has the same URL address is by wading through from the home page. The only way others can tell people how to get to these 'same named' pages - if they have the time and energy to sit on the phone or type it out - is the 'click-by-click' method, where each and every step one must take to venture in from the home page must be communicated. For frames-based Sites keyword.com has no solution other than to create non-frames-based Sites, where each page - or at least the critical pages - have a unique URL address."
The keyword.com system is proprietary and was
created as a result of the vision Rob Cummings had for a new way to
navigate the Internet.
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