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From the LONDON TELEGRAPH - March 21,1998

NetLife  
By RICHARD LONGHURST, London Telegraph  Staff Writer 
 
Get yourself a corporate keyword. Companies desperate to get Net users to visit their corporate Web sites should take a long hard look at the new SuperKeyword service. Based on the same principle as an "0800 KEYWORD" telephone number (popular in America, not so popular over here yet), the site enables companies to register a keyword that will instantly transport users to their site.

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