How internet keywords can make the web work better for advertisers and businesses.
July 24,1998 - By Rob Cummings
The connection between offline media and online media for
advertisers and businesses has been sorely overlooked.
America Online keywords work only for the few who pay dearly for (or make a partnership deal with AOL) to acquire an AOL keyword. And even with an AOL keyword, the keyword works only for the 12 million or so AOL subscribers, not the majority of the internet world.
Keyword.com is the first and only free internet keyword registry to offer a sensible and simple solution for any business selling on (or with) the internet.
Taking callers/viewers/listeners/readers to a web site from offline media is as easy as entering an internet keyword at keyword.com.
The difference between an aol keyword and a keyword.com internet keyword (aside from fact that keyword.com keywords are free of charge), is that keyword.com keywords work for the entire internet world, in any browser, without any plug-ins. If users can get on the internet, they can use a keyword.com internet keyword.
It's so simple
yet it saves so much in terms of time, cost, and user frustration.
A similar scenario works for sales departments in catalog houses, distributors, manufacturers, large and small businesses, even charities. And internet keywords could dramatically improve technical and customer support phone operations as well.
There are also numerous other promotional opportunities where keyword.com internet keywords could be helpful including new product and service introductions, new motion picture promotions, new music releases, and the list goes on and on.
It's not rocket
science, it's just common sense. Finally, the connection from offline to online media has
been made internet-wide.