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Bar Code Service FAQs
Supply chain and Industrial
2005 Sunrise bar code:
No problem with new 13 digit
Bar Code Service applications make promotions exciting and fun, and
foundation that can change the way people interact with products... and
is transforming how companies reach and Interact with their target
Bar Code Service works just like search - except when the bar code number is entered at keyword.com - the exact page - and only the exact page - the bar code owner specifies launches instantly.
Hands-on product sampling and/or interaction is 100% guaranteed.
consumer must have seen or come in contact with the product (or a coupon
for it), in order to enter the bar code at keyword.com.
consumers who love Campbell's Cream of Celery soup (and always have):
that may be deep within the Campbell's soup web Site on web pages with
very lengthy URLs, are now as accessible as if they were featured on the
home page of campbellsoup.com. They are easy to find, and with Bar Code
Service, the valuable real estate of the Campbell's home page remains
clean, readable, and uncluttered.
Since Bar Code Service guarantees that consumers will find the exact web page the bar code owner (in this example Campbell's) wishes, the percentage of consumers that successfully find the web page as a result of entering the product bar code number at keyword.com increases to 100%.
Campbell's Cream of Celery Soup
does not enjoy the marketing budget or exposure of other Campbell's
products. To make up for this deficiency,
bar code service is an inexpensive, easy to manage method that creates
brand awareness and increases brand loyalty for Campbell's Cream of
Entering the bar code at keyword.com always launches the content-specific result since each bar code registered at keyword.com can only send the user to the exact web page the bar code owner specifies and associates with that bar code number.
keyword.com is direct and consumers entering the bar code number are assured that the result will be the web page Campbell's has specially created for the consumer.
Why enter the bar code number at keyword.com instead of 'hoping'
consumers search for the product in GOOGLE?
Try it and see by searching for 'Campbell's Cream of Celery Soup' in GOOGLE, YAHOO, or any major search engine.
GOOGLE is the leading search engine, and does a great job at search, but is not designed as a 'find' service as Bar Code Service is.
In some cases the consumer may not know to search with the " ' " or without i.e. Campbells Cream of Celery Soup or Campbell's Cream of Celery Soup? Both return different results. And next assume that the person searching is not that great at spelling. You can begin to see the dilemma the consumer faces, and the lost page views and sales the manufacturer/distributor faces yet may not even be aware of.
In addition, if the consumer does not have a can of Campbell's Cream of Celery Soup in the pantry, being told by a friend or in a magazine that 'something good' will result from entering the bar code at keyword.com may be just enough to inspire a certain percentage of consumers to add a can of Campbell's Cream of Celery Soup to the shopping list.
consumers who love Campbell's Cream of Celery soup to try others:
special contests and prizes for trying new brands:
the day pass, inexpensive 10-second local radio spots tell consumers
"Enter the bar code from new Coke F45 at keyword.com to go to the
'get the pass' web page." The radio spot tells consumers the
Anaheim stores carrying Coke F45.
The Coca Cola company quickly and easily creates the special web page and, when 1000 have performed the action to get the free passes, the contest ends and the page reads "Sorry, you're not in the first 1000, but here's another special offer to try new Coke F45."
The Coca-Cola company may make another special offer to those who have entered the F45 bar code, and may be able to get test market feedback from those who bought a can (rather than wrote down the bar code at the store).
Remember, when you tell a consumer to 'enter the bar code at keyword.com', they must have the product in hand (or at least the bar code number), to do so.
the brand more fun and more valuable:
new products - and last-minute promotion:
the cost while improving the quality of Customer Service:
More to application ideas to come.
- reliably providing Internet keyword service to Sites and Users since 1997.
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