2005 Sunrise bar code:
No problem with new
to Online Resources
Links to industry articles
Links to Promotions
Managers use product bar code numbers to create fun and exciting promotions.
products in consumer's hands in a meaningful and
simple phrase "enter the bar code at keyword.com" makes
promotions fun and exciting for consumers, with incredible flexibility
and limitless possibilities for Brand Managers.
page describes bar code numbers and how they can launch content-related
web pages, however, any unique term or phrase can also be used to launch
a related web page.
DiGiorno page linked above has a URL that is far too complex to remember
or print, yet, entering the bar code at keyword.com would take a user
directly to this targeted page, making this page as directly accessible
as any home page.
user enters the bar code number, clicks GO, the web
page that the brand manager has associated with the bar code number launches instantly.
consumer price comparisons
pop-up or pop-under windows
Code Service is a very effective way to get a product in the hands of a
consumer - and to inspire consumers to take a closer hands-on look at
The number entered launches only the web page associated with
the bar code (or set of bar codes) for:
is easy to spell and hard to forget.
People told to 'enter the bar code from a can of Pepsi at
keyword.com' could instantly land on this Pepsi
contest page - without needing to search, or know, or remember the web address.
People told to 'enter the bar code at keyword.com' from any specific
P&G product could land directly on any page within the P&G
promotion web Site. The P&G Site is a perfect example of a Site
with links to numerous URLs and page names where Bar Code Service could
be highly effective.
could be directing people from its candy packaging bar codes to any of
Fun, intriguing, exciting, low cost, flexible.
Code Service makes promotions fun and exciting for consumers, and easy,
low-cost and flexible for brand managers.
the result is a prize or coupon, 'enter the
bar code at barcodeprize.com, barcodeprizes.com, barcodecoupon.com,
barcodecoupons.com' also works.
Code Service is ideal for those you might expect... Kellogg's, Kraft,
Pillsbury, General Mills, Quaker, Coca Cola, Pepsi, Unilever,
Procter & Gamble... yet is also perfect for any distributor or
manufacturer of any size and in any market.
The annual cost of Bar Code Service is fixed, based on number of unique
products, and low enough to easily charge to nearly any credit card.
This means a Brand or Product Manager can implement Bar Code Service
without budget approval since registration costs less than a typical
Where and how consumers learn to "enter the bar code at keyword.com"
is entirely up to the Brand or Product Manager:
- point of purchase
- point of sale
- on the product label
- on an
attached label or hang tag
- by radio or TV, or any combination
- or even by word of
Brand Managers can quickly and inexpensively launch new promotions across all brands, within brands, within product
lines, and/or with single products.
All a Brand Manager needs to
promotions that encourage product interaction, increase brand awareness
and brand loyalty,
enable cross-promotion, and more, is a web page associated with the bar code (or set). keyword.com can even design and
host the web page if needed.
Internet keywords and Bar Code Service put products in consumer's hands in a way never
Hands-on interaction between the consumer and the product packaging is
guaranteed since the consumer needs to have (or have had) the product in hand to enter the bar
code at keyword.com.
Bar Code Service is so simple yet has so many applications in brand and
product marketing, advertising, and promotion. Keyword.com is extremely
memorable, however, if the Brand Manager wishes, the bar code 'GO' box
can be on the product Site. No co-branding is required.
you are a Global Brand Manager, National Brand or Product Manager,
Marketing, or an advertising agency in charge of promoting a retail
product or service or brand:
FREE instant demo
or learn more >>