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Keyword.com
Bar
Code Service and the Internet Bar Code
Registry...transforming the way people interact with products.
FAQs: Frequently asked questions about bar code service.
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your free trial now >>
Why
use UPC Internet keywords for promotions?
To
enable fun and exciting promotions with hands-on product interaction,
and insure that people quickly and easily find the exact web page you
specify, at very low cost, with great reliability.
There are numerous other features and benefits,
and applications.
How
can keyword.com BCS be described?
keyword.com has created a foundation that can change the way people interact with their products -- and is
transforming how companies reach (and interact with) their target
audience.
BCS enables bar code owners (i.e. manufacturers, distributors, and retailers) to enable people to go direct from a bar
code number to a content-specific web page. It can be used for creating brand awareness, enhancing brand loyalty, and/or distributing
information in a manner as simple as performing an Internet search, and without the need for any technology other than a computer with Internet
access.
How
does Bar Code Service work?
People type in your product's bar code number at keyword.com. When they
do, the exact web page you specified (and only that exact web page)
instantly launches.
BCS works just like a search
engine - yet the only result is the web page the bar code owner chooses
and maintains.
We
have a web Site, what's the advantage?
Any page within your web Site becomes the first page people see when
they enter the bar code at keyword.com.
Why
not use one of our many web Sites, or create a new domain?
The web
Sites of many large companies have become overwhelming, even if brand or
product-specific. Bar Code Service sends users directly to any page on
your Site, making any page, even a page deep within, as instantly
accessible as the home page. And all that's needed to launch this page
is the product-specific bar code number.
You avoid navigation
entirely, yet, if the web page specified is linked to the rest of your
Site, consumers can still see your entire Site.
There's a
bit more fun, magic, adventure and mystery to finding then entering a number and
receiving a result as compared to simply being told to go to a web Site
- plus many web page URL's are too long and difficult to type in or
remember. BCS is an easily affordable
addition to any marketing program.
What
are the benefits of BCS?
- Consumer
familiarity and acceptance of the process
- no device required
- no
computer modification of any kind required
- causes direct hands-on
product interaction
- can be implemented in a matter of
hours
- offers
the bar code owner unlimited flexibility.
How do bar code
owners promote BCS?
'Enter the bar code at
keyword.com' can be promoted in any way the bar code owner wishes, at very minimal
cost, or it can be rolled out as a full media campaign.
The scope of the campaign can expand and contract as the bar code owner
wishes since the bar code owner manages the promotion. Since the bar
code owner also maintains the web page the bar code launches, the web
page can be changed at any time and for any reason by the bar code
owner.
What
causes the hands-on product interaction?
To enter
the bar code number, the user must find it on the product packaging,
which is easy and done all the time by checkout clerks.
How
does this differ from couponing?
A much higher degree and intensity of consumer interaction with the product when you compare the process of redeeming a
coupon to the process of finding and then typing in a bar code number
from the actual product - plus the consumer entering the bar code
receives the impact of the web page that results.
BCS also makes it easy for one person to tell another about a specific product by
word of mouth and by phone - and how to see the promotional web page.
Can
coupon codes also be used?
Yes. Any
unique number or term may be used in addition to BCS or as an
alternative to BCS.
Is
any user information or data collected?
No. keyword.com
Bar Code Service is entirely devoted to the needs of the bar code owner without any
other agenda.
Does
entering a bar code cause an ad to pop up?
Never. BCS
simply and very efficiently launches specific web pages associated with
specific bar codes when the bar code number is entered at keyword.com.
Why
should we not rely on search engine search?
The web
page that you wish people to see via search is likely not the first
result, and is not guaranteed to remain in the first page of results.
Bar Code Service insures that the product-related web page you choose
and maintain is not just the first result, but the only result.
Can
we register a series of bar codes?
Yes. Since a single product
may have several UPC bar codes
(a product-related series) to account for various pack sizes, configurations,
and other variations, you may want a series of bar codes to launch the
same web page.
To further custom tailor your promotion or application, you might
consider directing one bar code number (or series) to one web page, and
another bar code number or series to a different web page.
For example, a single unit retail pack could launch a single-unit
related web page, a retail multi-pack could launch a different web page,
and a bulk commercial unit purchase could launch another.
What
is the cost of Bar Code Service?
$150USD
per year per product plus $50 per year for each additional bar code
number in that product-related series, as long as all bar code numbers
in the series are directed to the same web page.
There are no hidden fees and no limits on the number of times the bar code can be entered
and the web page launched, which makes budgeting
and accounting for Bar Code Service simple and direct.
Does keyword.com
provide consumer price comparisons?
No.
Direct-to-content, non-stop,
(with no pop up window and no other action), when the bar code number is
entered and
the user clicks GO, the web
page that the bar code owner has associated with the bar code number launches instantly.
We do nothing else unless you need a special web page designed and/or
hosted, which we can do for you.
Will
bar code service have any effect on our own bar code or web Site?
No. Like
any search engine, the
proprietary keyword.com process has nothing to do with your web pages, your phone number, or
your bar code numbers. Our operations are entirely independent and the
web pages keyword.com Internet keywords send users to are your own, not
ours. Keyword.com
Internet Bar Code keywords cannot affect your bar code or your web
Site in any way whatsoever.
How
do we cancel the free trial if we wish to?
Once
you submit the free
trial form, we will send you an email to let you know the free trial
is working.
We provide a service to your industry. Your trust is very important to
us. We do nothing with the information submitted in the free
trial form - other than provide you with a free trial.
Reply back to the free trial email we send you, tell us to CANCEL, and
we will cancel your free trial as well as delete the information you
submitted.
How
long will the free trial last?
We
provide a very reasonable amount of time for you to test, demonstrate
and show others. Once convinced, you may charge the annual fee to your
Visa or MasterCard, or send a company check.
We
need some ideas, can you help?
Yes, please ask. We
will gladly provide ideas and concepts relating to how you can make the
best use of BCS. Simply contact us or comment when you sign up for the free
trial.
How
do bar code numbers get into the Bar Code Registry?
The
bar code owner must register
for the Free Trial. The only bar code
numbers in the bar code registry are those that bar
code owners register
and associate with specific web pages when they register.
Following the Free
Trial, the
bar code owner is given the option to pay the nominal annual fee which
keeps the bar code number active. Otherwise the bar code number is
removed from the registry.
Will
unregistered bar code numbers work with bar code service?
No. Bar code numbers that are not registered with
keyword.com will not work.
Do
people need a
UPC bar code scanner to enter the bar code?
No. People
enter the UPC bar code number in the search box at keyword.com, click
'GO', and go direct to the web page the bar code owner has associated
with that bar code.
Can anyone enter a bar code number at keyword.com?
Yes. Users
enter the UPC bar code number at keyword.com the same way the
checkout people do in place of the UPC bar code scanner.
What
type of people will enter a bar code number at keyword.com?
The
people you tell. You can use your bar code at keyword.com for consumers,
retailers, distributors, or anyone else in the supply chain to send them
to password and non-password protected web pages by entering the bar
code. Most will only know to enter your specific bar code if you tell
them to.
Who
tells people to enter a specific bar code at keyword.com?
As
the bar code owner, you tell them to do so by phone, word of mouth, at
point of sale, in printed materials, advertising, stickers on packaging
or inserts in packaging, and any other media.
All that needs to be communicated are the words 'enter the bar code at
keyword.com'. You may choose to elaborate on this - or not - as you see
fit.
Can bar code
service send a user to any web page?
Yes. Any
web page in the world, on any web Site, as long as the URL is unique.
In
cases where every web page on a Site has the exact same URL web address (a
web design approach that makes it impossible to send people to any specific
web page via any means other than
click-by-click instructions), your web staff will need to add at least one uniquely named
page - unless all
you wish is for the bar code to go to your home page. Unique page names
are preferred for many reasons. If you wonder about the disadvantages of
every page having the same URL, please contact us
for details.
Is
keyword.com bar code service true direct-to-content?
Yes, and non-stop. Unlike
a search engine (that provides multiple results the user may click on), entering a bar code at
keyword.com goes direct-to-content, meaning directly to the web page
(and content) you associate with the bar code when it is registered in
our registry. Others may toss around the term 'direct to content' yet
keyword.com truly is. Users enter the bar code and go directly to the
associated Site in the same window (not a pop up).
Will
keyword.com offer consumer price comparisons?
No.
The
only thing keyword.com does is send users direct to the manufacturer,
distributor or retailer web pages when people enter bar codes that the manufacturer,
distributor or retailer has chosen to associate with specific web pages,
and has registered.
Does
keyword.com do anything else with the bar code numbers entered?
No. Bar
code service is a service paid for by bar code owners enabling them to use
bar code numbers to send people to web pages. keyword.com does nothing
more with bar code numbers entered.
Is keyword.com reliable?
Yes, very reliable.
The proprietary
keyword.com system has never allowed a
single duplicate registration since we began operations in May of 1997. Keyword.com is hosted by a recognized leader in the industry and features
99.9% uptime (the best any Site can claim). Time Warner and Global
Crossing provide redundant IP connectivity on Time Warner fiber. APC and
its InfraStruxure product provides us with a redundant power system
capable of withstanding multi-day power failures. In addition to the UPS
system, the data center is connected to a 250KW Katolight generator driven
by a 500 gallon capacity John Deere diesel engine.
Can
we use the keyword.com logo in print, advertising, promotion, and TV?
Yes. After
you register your UPC bar code with keyword.com, we will send you any
artwork you may need. Your registration includes a license to use the
keyword.com name and logo in any promotion you wish (as long as the
promotion relates to entering your bar code at keyword.com).
How can we check our bar code at keyword.com?
You can
enter your registered bar code at any time from any computer with an Internet connection to
see it go to the associated web page.
How
can we judge the success of the keyword.com program?
You can
see how many page hits came
from keyword.com in your own Site stats, something you cannot do by simply telling people to go
to your own web Site or any page on your web Site.
How
many bar code entries can keyword.com handle at one time?
People stay at keyword.com for a very short period of
time... just long enough to enter a bar code and click 'GO'. At that point
they are no longer at keyword.com. As a result,
keyword.com has tremendous capacity and can handle tremendous load.
Is any
kind of code added to our web page or Site?
No. Bar
code service is completely independent of the bar code owner's web
Site, web page, and bar code number. Your web page and web Site
remain completely untouched.
Can we
change the web page content that our bar code is directed to?
Yes. As
long as the URL remains the same, the web page can be updated, changed, or even redirected
to another web page or Site at any time - without the need to contact us.
Can we
change the web page URL that our bar code is directed to?
Yes. We
will verify your identity first, and a nominal service charge
will apply.
How
did keyword.com create the Bar Code Registry?
The entire Keyword.com
Internet Bar Code Registry system is based on
the exact same keyword.com technology and infrastructure that has been reliably
serving Sites and users with Internet keyword service since 1997. Bar Codes, Phone Numbers, and Internet Keywords all work with the same
reliable system that never allows duplicate registrations and always sends
users direct to web Sites.
Did this page answer your questions?
If you
have questions or concerns, please contact
us.
Be
sure to see Press and Articles below for more ideas.
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