SYNOPSYS:
Created new marketing strategy for Walker's Aviation including new logo, brochures promoting three jet service categories, and a membership program that gave Walker's members a 10% discount on all jet servicing and maintenance as well as other special privileges for pilots and crew. 

FULL STORY:
Walker's Aviation wanted to increase its private Jet servicing and maintenance income.

Walker's Aviation is an FBO located at Fort Lauderdale Executive Airport.

This case history is in progress.