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merged with Multigraph to become AM International. Created new master logo and
identity for all subsidiaries plus standards for all elements for each division,
resulting in a complete company-wide Graphics
600 various printed items
were pared down to 50, giving
the new conglomerate and all its subsidiaries a uniform look and saving hundreds of thousands
of dollars in
printing costs, product labeling, vehicle identification and other unnecessary duplication.
merged to become AM International way back in 1978. New corporate
identity program was developed and 600 various documents were pared down
to 50 company-wide. This enabled tremendous cost savings, company-wide
branding, and resulted in a Graphics Standards Guide all divisions used
to develop new elements.
been around since the 1890's.
case history is in progress.