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SYNOPSYS:
Transformed
an existing e-commerce cosmeceuticals site generating $2500/month in
sales to $350,000/month in sales on an 80% profit margin in its first
three months and doubling every month.
Included
complete redesign, copywriting, photo retouching, new strategies,
training, technical support and back-up.
New
marketing strategies included complete product descriptions, a process
for buyers to determine their own unique prescriptions on-line, and a
full prescription concept. The full prescription concept generated
$77,000 in sales alone during the first three months.
See the
site
as we designed it.
The
Client determined they could get the same results with another vendor,
so the Site you see today is not the Site that generated these results.
FULL
STORY:
During the
downfall of the Internet between June and August 2000, we transformed
Clinical Creations' existing e-commerce Site that generated
approximately $2500/month to over $350,000/month on an 80% profit margin
- all managed by a four-person office.

Clinical
Creations manufactures a line of age-defying cosmeceuticals. Their
former web Site was difficult to navigate and did not give the Company
or its products the professional look required. There were problems with
the e-commerce and order fulfillment systems. The office staff did not
know how to effectively use the Internet and needed help with networking
their offices. Customer product returns were the result of a lack of
clear product information on the former web Site as well as an unclear
Site navigation system and process. All
of these issues and more were resolved via processes we developed, a
change in vendors, an entirely revamped web Site with retouched and
clearer photos and product descriptions, staff training and education
on-site and off, and other techniques we employed to make the Company
run smoother and more efficiently. See the Clinical
Creations Site as we designed it. Through a misunderstanding that we
still don't quite comprehend though realize how it came to be, this
Client chose to redesign their Site again after we did and it was
running perfectly. Compare our redesign
with their re-re-design at clinicalcreations.com.
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