1979, Rob Cummings has been producing the kind of solutions you wish your
Company thought of
solution is appropriate to the market,
There is no single particular style to Cummings' work.
there is a formula.
The goal is to leave the competition wishing they could create not simply a better look, but a better marketing and positioning counter-strategy.
Often they can't. That's the best part.
Years ago, big ad agencies did the research, determined the market, branded and positioned companies, made sure every aspect was coordinated and based their plans on strategic marketing from end to end. Most have vanished but that's what Cummings does today.
Since Rob Cummings writes, designs, develops strategies and creates the look and feel all at the same time, he's able to develop complete solutions that enable success.
It's a different approach than your typical designer, writer or ad agency. It's global with unique twists that leave competitors wondering what to do next.
That's really good.
solutions are complete, comprehensive and end-to-end. Much more than pretty pictures.
He becomes totally immersed in your success.
They needed a killer catalog and response program, but didn't think they had the killer budget.
We suggested a World Tour.
A World Tour?
That sounds expensive!
But it wasn't.
We arranged for free travel, lodging and vehicles through deals with airlines and hotels... with a small mention in the catalog.
We shot each catalog in an ideal windsurfing location... the Cayman Islands, Aruba, and the Bahamas... at about the same cost as a studio.
TRENWICK RE was a new reinsurance Company with innovative ideas.
Nobody trusts new reinsurance companies.
To successfully compete with others like Lloyds of London, Trenwick needed a miracle.
So we developed
"Cutting old school
We used the theme in all of Trenwick's communications... their ads, promotions, and all of their marketing and promotional tools.
We even built a three-foot tall tie-cutting machine for their exhibit booth at the RISK Reinsurance Symposium.
Pretty pictures are great, and many can make them, but they are only one small component in developing a successful and profitable result.
What we do for our clients, and the way we do it, is what makes clients choose us over big agencies and other creative firms.
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