The Retail Connections Guide positioned Innovative as the Retail Connections Specialists, and encouraged potential customers to call, fax and e-mail with connections questions which become the basis for proposals. In it, we describe the Ideal Retail System.
By combining diverse technologies, successful retailers are increasing return on investment, reducing expenditures, and creating ideal retail information systems.
Information System consists of four components:
data travels to and from each of three major components.
retailers rely on information-rich systems for effective management
Making the right
The features of the ideal system, component by component.
Point-Of-Sale (POS) Systems, in their most basic
configuration, capture only essential sales data. But they can do so
much more. As transactions are entered, the POS sends data to the
In-Store Processor for storage, additional processing, and ultimately
transmission to the data warehouse at corporate headquarters. The POS
captures all mission-critical data i.e. price, quantity, item data and
SKU information, etc. This information supports the
The In-Store-Processor (ISP), to which all POS are networked, is a strategic store management tool. It acts as the in-store control point and each store's information gateway. The ISP monitors and collects all the POS transactions as they occur, and also processes this data into useful reports. In addition, the ISP can provide the POS terminals and other networked devices with access to added functionality such as: credit verification, inventory, back-order information, price look-up, e-mail, bridal registry and layaway, time clock and attendance, personalized customer information, and special preferred customer offers. While the ISP enables the Store Manager to monitor, track and control all operations for the individual store, it also processes and uploads this information to the Data Warehouse at Corporate. Ideally, the data is uploaded in real-time, which provides Corporate with up-to-the-minute flash reports on a store-by-store and chain-wide basis.
The Enterprise Management System/Data Warehouse, typically located at corporate headquarters, is the data repository and management system for the retail chain. The Data Warehouse collects, stores and processes all data from each of the stores in the chain. Networked to each store's ISP as well as all management workstations, it is capable of providing up-to-the-minute flash reports at all operational levels -chain wide, regional, store-by-store, or any selection of stores. From Corporate, managers can review store and chain performance, communicate with store managers, track costs, sales, profits and inventories on an item-by-item or multi-item basis, distribute regional or chain wide markdowns, and effectively manage all (or any selection of) stores from a central control point.
are the backbone of the ideal retail information system, responsible
for the speed and reliability of the information delivery, as well as
the connections of all the diverse components. Typically, network
traffic flows over leased lines, satellite, frame relay and/or direct-connect high-speed modem using a
variety of protocols which may include TCP/IP and SNA/SDLC. Better
networks provide built-in redundancies to avoid down time and move
transaction information faster. Using new technologies, multiple
networks and multiple types of networks can be effectively combined.
The right solution is to combine existing components and increase
functionality. Most retail technologies currently in use can be
integrated and enhanced to
connections are the key to successful retailing.
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