Mergers and acquisitions are complex and often require special skills,
talents, strategy, analytical research and psychology.
Cummings streamlines the process in many ways, ensuring that the new
graphic identity, positioning, objectives and strategy are all on
target; that the messaging is clear, positive and appropriate to all
affected parties including staff, existing clients and investors; and
that all are parties are stimulated by the conglomeration.
mergers and acquisitions becoming commonplace, it's critical that all
parties feel comfortable and are well informed regarding the reasons,
the benefits and the anticipated outcome.
a new marriage, all members of the new extended 'family' need
encouragement, positive reinforcement and to be made clearly aware
of all the advantages without fear or trepidation.
includes but involves much more than the look and feel. We carefully
analyze the situation and incorporate all the other necessary ingredients
to ensure a smooth transition that is not only timely and strategically
solid, but also like a rebirth.
techniques we use are global in perspective and the speed at which we
accomplish this is a result of combining both our creative and
consulting services at once.
we help handle your company's merger, you can rest assured that every
aspect will be considered.
merger or acquisition runs the risk of harming internal as well as
there were compelling reasons for the merger and this story needs to be
clearly told across the board in all media. The opportunities to enable
communications, increase market share, credibility and
profitability are tremendous, if the messaging, co-branding and positioning
is handled properly. Cummings avoids risk by making sure the
messaging is clear, the look and balance is appropriate and all the
objectives are met.
advantage Companies get when Cummings is involved is big picture thinking
and complete buy-in.
every available medium, the new look and messaging is consistent, no one
is left in the dark, and all the pieces are carefully integrated to make
people realize the true opportunity and benefits.
all the pieces together seamlessly, and more important, makes sure that
all accept, understand and support each other so that the new
as a well-oiled, well-designed machine. The result is less stress, fewer
problems, increased productivity and improved communications. Plus
excitement and positive reaction from the press. In addition we also
reduce duplication of elements and achieve significant cost savings,
which is partially why companies merge to begin with.
everyone happy across the board.
all is built into the process through properly conceived, well-balanced
and appropriate strategy, we can fully take advantage of the
merger or acquisition, receive the approval of all and truly make the
merger or acquisition a clearly positive event.
all the support tools via an Intranet. This saves money and
keeps all informed of the new changes, plus much more.
internal internet - not a dot com or public Site), is a tremendous tool for
enabling internal communications, support, motivation, and company-wide
synergy while it can reduce costs and increases
and password protected, it becomes the glue that keeps the new merged
companies informed, motivated and provides all the necessary training and support.
designed, written and implemented, it will:
all aware of new procedures
and reference information
training tools & reduce costs
printable sales materials
interactivity between staff members
synergy and uniformity company-wide
travel and other expenses
Available any time,
and anywhere, staff can
log on at home and on the road. Staff members can learn new
processes quickly and easily saving valuable staff time in
training and mentoring. Changes can be instantly updated and
communicated, documents can be printed on the fly from any location,
everyone is talking the same talk, walking the same walk, and dramatic
savings in time and expense are achieved.
is only a brief description of all that is involved however it gives you
the general idea of our methods, thinking processes, and our
methodology in managing
successful mergers and acquisitions on a global basis.
We suggest you first see the services we provide to get a better
understanding of all we can offer when managing mergers or
this door to learn more about our services
and the many ways we help your merger or acquisition succeed It will also let you
read case histories. We recommend this so you get a better understanding.
this door to come in and see our creative right now.