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We
provide end-to-end strategic solutions for 21st
century business.
With
over 26 years of
very broad experience, Rob works directly with you and your Company.
With
strong marketing skills and experience in all media, Rob personally enables,
directs, provides and/or manages all the key ingredients of
success:
-
positioning
-
branding
-
logos
and complete corporate identity
-
trademarks
& copyrights
-
business
plans
-
strategic
marketing
-
re-purposing
-
advertising and promotion
in all media
-
packaging
and owner's manuals
-
internet,
intranet, and extranets
-
search
engine optimization
-
exhibits
-
process streamlining
-
communications
systems & processes
-
sales
strategies
-
training
-
technical support
-
departmental
and company-wide
motivation
-
customer
relations programs and systems
-
strategic alliances
-
scalability plans
-
contingency
planning
-
contract
negotiation
By
combining all the necessary ingredients, Rob can help transform
your company into a lean, efficient and profitable 21st Century business
from top to bottom. Can
one person do all of this?
Yes,
and often better and faster. Practically all of the work of Cummings
Design (including the writing, creative, concepts, strategies and plans)
was created, developed and produced by Rob himself. As
one Client remarked 'people
will find that hard to believe...I did until I saw it'.
Rob replied 'I know'. From a very early age he determined it's best to
do it all yourself, and if you can't or don't have time, it's second
best to at least understand how it's done so you can effectively direct
it. The
fact that Rob can develop and manage all the necessary ingredients means you
get results in less time and with greater focus than most other
Consultants or vendors can provide - regardless of their size or the
number of people employed by their organization.
In
cases where Rob is not creating the key ingredients, his broad range of
talents and experience enable him to knowledgably direct others and
still maintain focus.
What
doesn't Rob do?
In
specialized and highly technical areas where Rob does not have expertise
(like sophisticated computer programming and other specialized areas), he calls on his
Virtual Associates, qualified members of your staff, or others to get
the job done. On the other hand, he does know what can
be done, how it is done, who to turn to and how to manage it. Having
worked closely with management, creative, financial and technical talent
for over 26 years, whether he does the work himself or as part of a
team, you can rest assured that the focus, objectives, schedule and
budget will all be met. Rob
knows when others are needed to accomplish objectives and works well
with others to make sure all communications are clear and projects
remain focused and on track.
   
Across-the-board media and complete solutions.
By
being proficient and knowledgeable in all media, Rob plans everything in
advance - so the creative produced in one medium is easily
translated across all media at significant cost savings and with better
coordination.
-
all printed materials
-
web
-
video
-
television
-
multimedia
- CD-ROM, DVD and other
-
sales and marketing tools
-
training tools
(both printed and Intranet-based)
-
sales
scripts
Since practically all of the copy is written, edited
or directed by Rob
while the various media are being developed, your messaging is clear and
consistent across the board as well, right down to scripts for answering
phones. Consistency is the key to being perceived as strong,
reliable and stable.

Better across-the-board
communications.
Rob
and those he works with
use the Internet, Intranet and other cost-saving and effective techniques to
insure that your entire Company and all subsidiaries, departments and
others are fully informed and in touch. This is the information age and
with the right tools you can stay off the phone, off the plane, be more
productive and better informed day and night.
-
Travel expenses are dramatically reduced
-
Communications are expedited
-
Phone expenses are reduced
-
Everyone is on the same page
-
Everyone is speaking the same language
-
Everyone is working as
a unit
-
All can be updated at any time, any place
-
Information is at everyone's finger tips
Business
Fundamentals combined with innovative yet proven technologies and total
commitment.
Rob has worked with many Companies and has gained a lot of knowledge and
experience since he started his innovative across-the-board marketing
firm in 1979.
He understands the fundamentals of good business
practices, has a keen eye for weak links, and knows what it takes to
succeed. He also spends a great amount of his time remaining abreast of
the latest developments in all business-related areas.
Although a proponent of new technologies, Rob does not take risks with
unproven technology yet he takes full advantage of proven technologies.
He also will not take you on as a Client unless he
is sure he can provide a positive outcome, on time and within budget.
What's
the financial arrangement?
No
contract required.
Rob
is so confident you will be thrilled with his services that he
requires no contract. You buy pre-paid blocks of our time and can
terminate the relationship at any time simply by not sending payment
with ten days notice.
Typically we estimate how much
time will be required on a month-to-month basis and only exceed that
under certain special circumstances.
If the pre-paid block of
time appears that it will not cover the work required in a given period,
Rob will notify you in advance, giving you the option to temporarily
put the work on hold or proceed with additional pre-payment based on an estimate of the additional time required.
Simple
accounting and budgeting.
This
pre-paid arrangement reduces accounting and risk at both ends – yours and ours.
It also makes it easier for Clients to budget for our services on a
weekly, monthly, quarterly or annual basis. And this arrangement offers an easy out and a level of
comfort if Clients choose not to continue. It also insures our best
interest is in providing an unsurpassed level of quality and service in
all areas.
A
loyal relationship is guaranteed.
Rob and those he works with act as Consultants, not vendors. Without a
contract we
act entirely on our Client's behalf.
As Consultants, we are not vendors, and therefore we:
-
do not accept commissions from vendors
-
negotiate contracts with suppliers and vendors
-
set up direct payment between Clients and vendors
-
help Clients choose and assess vendors
-
have no bias in vendor selection other than making
sure the vendor is committed and qualified
We
work even while you sleep, including nights and weekends.
We're
available 24/7 to insure your success.
Rarely
a step behind the latest news.
Rob
and each
Virtual Associate spends at least 2 hours every day learning about and
tracking the latest developments in business and technology. We are
rarely a step behind.
Team
players with winning attitudes.
Rob
has a unique
ability to work well with management and staff insuring that all
understand and buy into new work processes and programs. Any Virtual
Associate who works with Rob has the same winning attitude.
Virtual
Associates with specialties in many areas.
Our
growing team of Virtual Associates around the World provide expertise
in all areas.
No matter where you are geographically
located, you can be assured of receiving the same quality of service as if
you were next door.
The majority of Cummings' Clients are scattered around the Country (and
sometimes in other Countries).
Many
of our more recent Clients have never met Rob or any of his Virtual
Associates in person yet all their work was completed on time, within
budget, and without miscommunication.
We
look forward to working with you!
Click
to read some Case Histories.
Note these case Histories are in progress and not all are
complete. We expect them to be complete by May 15.
Learn
about or return to Consulting
Services. Return
or go to our Main Page to see our work.
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